How modern are modern apps?
In my opinion, the app economy is the most competitive marketplace that’s ever existed, the barrier to entry into that marketplace is extremely low. And because the potential rewards for being a popular app are high, people are spending lots and lots of money to market their app. For example, Supercell reportedly spent something like $440 million last year on marketing. Not all of that was on performance UA, but a huge chunk of it was.”
– Eric Seufert, VP User and Acquisition, ROVIO
In the most competitive technological environment, with hardware changing faster than the versions of the mobile application, we have innovation that takes place every single day in the app industry. Developers are continuously reshaping the services that these apps provide, cloud-based systems are changing the way these services are being delivered and more people are connecting. The consumers are in the driver’s seat and it is the job of the developers to steer the vehicle in the right direction to help meet the expectations of the consumers. Hence, developers bring their A-Game to satisfy the customer’s unending appetite for innovation.
In today’s day and age, there are mobile applications for everything, right from getting you a date to keeping you healthy. We have a voluptuous number of smartphone users surfacing in the next 3 years. According to a VisionMobile study released in July, there are 2.9 million mobile developers in the world, building, publishing and maintaining more than 2 million apps. Their app store revenue forecasts, as reported by statistica.com project, predicts nearly $35 billion this year alone. The market is thriving and is showing no signs of slowing down.
It all boils down to both the competition and the choice as they are influential in the success of the app ecosystem and innovation economy. When companies compete, innovation is pushed front and centre and consumers can demand the best products. In the battle of the bulls, Apple and Google are continuously fighting to stay ahead and bring out the best of innovation in the app war. Some say Apple picks winners and losers through their vertical integration, and limit consumer choice and developer innovation. Microsoft, Nokia and other competitors of Google have argued that Android is too successful, to the point of harming competition.
Native Apps Vs Mobile Web Apps
Native apps communicate directly with the hardware like a software on a personal computer These applications are also capable of taking advantage of local APIs in order to maximize functionality while preserving efficiency.
Mobile Web applications are those mobile applications that perform directly on an online interface such as a website. They typically cannot wield a device’s hardware and they are also limited to the web application’s APIs in opposition to the programming packages found on the phone.
In the current market scenario, developers consider these features as monumental for a mobile application’s operational success.
- Search Feature
Gives the users a handy search bar to find their content quickly. A lot of apps have a lot of good content but they become cumbersome and redundant if there aren’t any quick access features.
- Social Networking Capabilities
Social networks are becoming a de facto feature, which means it is now being used for communication and collaboration, especially among workers who are geographically spread out and between workers and their clients.
- Different Versions for Different Devices
In the era of Blackberry’s, there was a lot of standardization of platform design. But now even Blackberry’s are taking up Android devices, along with the already existing Android and Apple oligopoly markets. So, it’s vital not to alienate the large segment of the market of users, right off the bat.
- Less Keyboard and More Touch
Whilst using the website of one’s service it makes sense to involve the mouse keyboard set up but now in the futuristic journey it’s primitive to continue using this interface, hence it’s vital to reduce the amount of typing and make the whole experience a lot more touch based.
- Allow User Feedback
Sometimes users need to express something that can be a game-changing insight for the developers or the creators, and the instant feedback can be gratifying, eliminating lots of calls to the Tech Support department.
- The Ability to Work Offline
The longer a user can carry out their work without the requirement of the internet, the more enhanced their experience, at the same time not compromising on the issue of data security, therefore requiring it to be well balanced.
The major specialty of mobile application development in industries is complete reliability on the data security aspect of it since it is to be protected on a legal level. The provision for data security is one of the most discussed IoT trends.
These are the features that make today’s mobile application, functional, smooth, user-friendly and equipped for the unsurmountable evolution of modern day mobile technology.
But the future dictates a whole new dimension of apps, the kind of apps that help manage the functions of the user with lesser inputs and more accurate outputs which are used to enhance the user interface.
Wearable Devices: The future is now, and it’s strapped to one’s wrist. There are a lot of smartwatches which are being integrated with the apps on a user’s phone, allowing them to make phone calls, text and take pictures. The smartphone will soon be the nerve center of a personal-area network that is an arsenal of wearable gadgets such as on-body healthcare sensors, smart watches, display devices (like Google Glass), smart jewelry and a variety of sensors embedded in clothes and shoes.
Internet of Things and Mobile- connected to smart objects:
Gartner predicts that there will be 26 billion connected devices by 2020, which includes several hundred smart objects such as LED bulbs, toys, domestic appliances, sports equipment, medical devices, controllable power sockets, etc. These smartphones will act as remote controls. Google has 2 projects, Nest and Brillo specifically targeting IoT. Nest helps create a range of home automation products- thermostat and camera, whereas Brillo is an IoT operating system which renders support for Bluetooth Low Energy, Wi-Fi and other Android things.
Increasing popularity of various integrated payment systems such as Apple Pay and Google Wallet will facilitate purchases using a smartphone instead of debit and credit cards. This will require developers to construct an application that can help manage and process transactions without the need for a physical debit/credit card or cash.
Motion and Location Sensing:
Motion Sensing mobile application can effectively be used for security, anti-theft, power saving and games. Location sensing is useful for geotagging, games, and vehicle navigation and fitness apps. Apps exploiting precise location indoors are using technologies such as Wi-Fi, imaging, ultrasonic beacons, and geomagnetic.
ChatBots will be more common:
Chatbots have revolutionized mobile application development and have helped improve the onboarding experience. They help the user out of sticky and complicated issues and thanks to chatbots, businesses now have the possibility of running round the clock from within the app, thus helping attain insights by conversing with the user. These insights can also involve user behavior and preferences. It finally helps in converting the customers into the mobile commerce apps.
Personalization will be the key:
Future apps will have more edge towards personalization, catering to the looks, user experience and lucid feel of the app. Since there is an advanced arsenal of capabilities of the present generation sensors of mobile devices, app developers, designers, and marketers can enjoy a much deeper and wider access to user-generated information that would be critical to the company. It works with certain features and design elements based on the device in use, user location, timing, and typical preferences.
The future is indeed illuminated with fantastic and revolutionary traits of mobile application and modern apps are all set to undergo a huge renovation in terms of features and usability, as well as where user insights are concerned. Forbes predicts that the few parameters that apps will change are speed, functionality, access and power. Kaara Infosystems is switching gears into pioneering the future of mobile application, to help cater to the new hunger games of highly influential clients in the battle to help keep their technology afloat with the mountainous amount of innovation that is uprising, and so far breakthroughs are just the beginning of the mobile application for Kaara Infosystems who are coming out with AI-powered chatbots and lusciously integrative mobile application for its clients. Apps are indeed modern and up to the market needs of the present but there is a lot of innovation in the pipeline and it’s just the beginning of a new generation of modern apps.
This blog was written by Yannick Brewart, who is the sales consultant in our Zuna team.